BIGHORN GRAVEL BIGHORN ROAD
presented by
“Bighorn is everything you love about cycling, and nothing you don’t.”
Ready to ride in the heart of the Rockies? We’re proud to showcase the world-class gravel and tarmac surfaces around the rugged western town of Gypsum, Colorado. In 2025, we wen’t beyond our successful gravel race with a new offering: Bighorn Road.
“The best and gnarliest gravel I’ve ever ridden.”
Our three gravel courses show off the world-famous Vail Valley backcountry: 85 miles + 10k vert, 50 miles + 5k vert, and our Gravel Curious 20-miler (e-bike friendly) for those just dipping their toes into the off-road scene. Amongst the increasing offerings in the gravel space, we offer a truly unique experience: a combination of a world class course with a community-first approach. We have big cash prizes for the top racers, prizes and swag to all, and a one-of-a-kind cash prize to the last riders to complete the course, our infamous Ibex Award. When we say Bighorn is for everybody, we mean it!
“More wildlife than cars.”
Bighorn Road captures all of the best elements of classic fondo events, with our usual adventurous twists: our 80-mile “Stone Sheep” course features 5,000 feet of climbing along the Colorado and Eagle Rivers, including sections of remote wilderness with the security of well stocked aid stations, plus a 20-mile section of hardpacked dirt to keep things ‘western’. It’s the perfect long ride for a modern road bike. The shorter “Dall Sheep” course is an out and back of 31 miles, with a few punchy climbs and 100% tarmac goodness. While short on distance, this course is still huge on views and excellent, twisting, roads.
Presenting Partner
Two events - Bighorn Gravel and Bighorn Road
Presented by FACTOR Bikes - $18k
(Up to $8,000 may be fulfilled in-kind)
Invite marquee FACTOR riders/brand ambassadors to participate in the events
5 Comp entries for Bighorn Gravel to use internally
5 Comp entries for Bighorn Road to use internally
Bighorn will highlight the FACTOR Brand in newsletters, social tags, event tee shirt
Display FACTOR provided expo tents/banners
Lodging - We can offer discount room rates of $100 (a TBD portion of rooms can be fully comped) for Key Ambassadors or Pro Riders
Invitation to FACTOR employees - discounted entry into Bighorn Road and Bighorn Gravel
Premier Partner
Two events - Bighorn Gravel and Bighorn Road
FACTOR Bikes is the official bike partner of all Bighorn Events - $10k
(Up to $6,000 may be fulfilled in-kind)
4 Comp entries for Bighorn Gravel to use internally
4 Comp entries for Bighorn Road to use internally
Newsletter - logo placement
Event shirt - logo placement
Social tags and partnerships
Display FACTOR provided expo tents/banners
1 unique experiential on course activation
Supporting Partner
Two events - Bighorn Gravel and Bighorn Road
FACTOR Bikes it the official bike partner of all Bighorn Events - $6k
(Up to $4,000 may be fulfilled in-kind)
3 Comp entries for Bighorn Gravel to use internally
3 Comp entries for Bighorn Road to use internally
Newsletter - logo placement
Event shirt - logo placement
Display FACTOR provided expo tents/banners
We are asking for a 2 year commitment -the overall price will remain the same for 2 years while the value for FACTOR Bikes goes up in year two.
Activation Opportunities
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Start/Finish Line
Be featured where it counts. Especially cool if you’ve got an athlete competing for the podium! Your brand will be featured prominently in rider photos and race recaps.
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Shakeout Rides
Community counts, especially in gravel. Rides led by brand athletes and ambassadors provide great opportunities to connect with Bighorn riders and community members of shapes and sizes.
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Aid Stations
Sponsor the thing that keeps the people happy – FOOD! Whether you’re an industry leader or a new snack on the block, aid stations are a prime outlet for proving your product in the field.
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Kids Race
The fastest tykes in the west duke it out in our balance bike race, held on expo day. This event helps set Bighorn – and your brand – apart as a fit for the whole family.
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Secret Activations/Photo Ops
Bighorn Sheep “Hunting” somewhere on the course? Prize activations and engaging, viral content? Let’s get creative to craft a niche that’s right for your brand.
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Expo Booths
Included in all sponsor tiers, our event expo is a perfect opportunity for community engagement, product showcases, and swag giveaways. Open all weekend long!
Race registrations:
2023 gravel registrations: 503 (sold out!)
2024 gravel registrations: 523 (sold out!)
2025 gravel registrations: 350 (sold out!)
NEW EVENT! 2025 road registrations: 225 (sold out!)
Website traffic:
2025 Visits: 49,000 (+74% YOY)
2025 Unique Visitors: 28,000 (+41% YOY)
2024 Newsletter subscribers: 1,695 (+56% YOY)
Instagram engagement:
2025 Followers: 2.6k (+42% YOY)
2025 Impressions: 129,165 (+306% YOY)
YouTube engagement:
The Vegan Cyclist: 👀 204K 👍 5.9K 💬 343
Dylan Johnson: 👀 105K 👍 5K 💬 254
Ben Delaney: 👀27K 👍 854 💬 84
Don’t just listen to us, take it from our riders!
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“World class course, and world class community. Add Bighorn to your 2024 calendar!”
Tyler Pearce – The Vegan Cyclist
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“Way harder than the Leadville 100, and the most money I've ever won at a race!”
Dylan Johnson – Third Place Finisher
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"Winning the Ibex Award was a total surprise, and I am so grateful for the army of support."
Heather Rubi – Last Place Finisher

