BIGHORN GRAVEL BIGHORN ROAD

presented by

β€œBighorn is everything you love about cycling, and nothing you don’t.”

Ready to ride in the heart of the Rockies? We’re proud to showcase the world-class gravel and tarmac surfaces around the rugged western town of Gypsum, Colorado. In 2025, we wen’t beyond our successful gravel race with a new offering: Bighorn Road.

β€œThe best and gnarliest gravel I’ve ever ridden.”

Our three gravel courses show off the world-famous Vail Valley backcountry: 85 miles + 10k vert, 50 miles + 5k vert, and our Gravel Curious 20-miler (e-bike friendly) for those just dipping their toes into the off-road scene. Amongst the increasing offerings in the gravel space, we offer a truly unique experience: a combination of a world class course with a community-first approach. We have big cash prizes for the top racers, prizes and swag to all, and a one-of-a-kind cash prize to the last riders to complete the course, our infamous Ibex Award. When we say Bighorn is for everybody, we mean it!

β€œMore wildlife than cars.”

Bighorn Road captures all of the best elements of classic fondo events, with our usual adventurous twists: our 80-mile β€œStone Sheep” course features 5,000 feet of climbing along the Colorado and Eagle Rivers, including sections of remote wilderness with the security of well stocked aid stations, plus a 20-mile section of hardpacked dirt to keep things β€˜western’. It’s the perfect long ride for a modern road bike. The shorter β€œDall Sheep” course is an out and back of 31 miles, with a few punchy climbs and 100% tarmac goodness. While short on distance, this course is still huge on views and excellent, twisting, roads.

Presenting Partner

Two events - Bighorn Gravel and Bighorn Road

Presented by TREK - $18k

Invite marquee TREK riders to participate in the events

8 Comp entries for Gravel to use internally or for brand ambassadors

8 Comp entries for Bighorn Road to use internally or for brand ambassadors

Bighorn will highlight the TREK Brand in Newsletters, Social tags, Event shirt

Display TREK provided expo tents/banners

Lodging  - We can offer discount room rates of $100 (a TBD portion of rooms can be fully comped) for Key Ambassadors or Pro Riders

Invitation to TREK employees - discounted entry into Bighorn Road and Bighorn Gravel

We are asking for a 2 year commitment -the price will remain the same for 2 years while the value for TREK goes up in year two.

Premier Partner

Two events - Bighorn Gravel and Bighorn Road

TREK The official bike partner of all Bighorn Events - $12k

4 Comp entries for Bighorn Gravel 

4 Comp entries for Bighorn Road 

Newsletter - logo placement

Event shirt - logo placement

Social tags and partnerships

Display TREK provided expo tents/banners

1 unique experiential on course activation

We are asking for a 2 year commitment -the price will remain the same for 2 years while the value for TREK goes up in year two.

Activation Opportunities

  • Start/Finish Line

    Be featured where it counts. Especially cool if you’ve got an athlete competing for the podium! Your brand will be featured prominently in rider photos and race recaps.

  • Shakeout Rides

    Community counts, especially in gravel. Rides led by brand athletes and ambassadors provide great opportunities to connect with Bighorn riders and community members of shapes and sizes.

  • Aid Stations

    Sponsor the thing that keeps the people happy – FOOD! Whether you’re an industry leader or a new snack on the block, aid stations are a prime outlet for proving your product in the field.

  • Kids Race

    The fastest tykes in the west duke it out in our balance bike race, held on expo day. This event helps set Bighorn – and your brand – apart as a fit for the whole family.

  • Secret Activations/Photo Ops

    Bighorn Sheep β€œHunting” somewhere on the course? Prize activations and engaging, viral content? Let’s get creative to craft a niche that’s right for your brand.

  • Expo Booths

    Included in all sponsor tiers, our event expo is a perfect opportunity for community engagement, product showcases, and swag giveaways. Open all weekend long!

Race registrations:

  • 2023 gravel registrations: 503 (sold out!)

  • 2024 gravel registrations: 523 (sold out!)

  • 2025 gravel registrations: 350 (sold out!)

  • NEW EVENT! 2025 road registrations: 225 (sold out!)

Website traffic:

  • 2025 Visits: 49,000 (+74% YOY)

  • 2025 Unique Visitors: 28,000 (+41% YOY)

  • 2024 Newsletter subscribers: 1,695 (+56% YOY)

Instagram engagement:

  • 2025 Followers: 2.6k (+42% YOY)

  • 2025 Impressions: 129,165 (+306% YOY)

YouTube engagement:

  • The Vegan Cyclist: πŸ‘€ 204K πŸ‘ 5.9K πŸ’¬ 343

  • Dylan Johnson: πŸ‘€ 105K πŸ‘ 5K πŸ’¬ 254

  • Ben Delaney: πŸ‘€27K πŸ‘ 854 πŸ’¬ 84

Don’t just listen to us, take it from our riders!

  • β€œWorld class course, and world class community. Add Bighorn to your 2024 calendar!”

    Tyler Pearce – The Vegan Cyclist

  • β€œWay harder than the Leadville 100, and the most money I've ever won at a race!”

    Dylan Johnson – Third Place Finisher

  • "Winning the Ibex Award was a total surprise, and I am so grateful for the army of support."

    Heather Rubi – Last Place Finisher