BIGHORN GRAVEL BIGHORN ROAD

“Bighorn is everything you love about cycling, and nothing you don’t.”

Ready to ride in the heart of the Rockies? We’re proud to showcase the world-class gravel and tarmac surfaces around the rugged western town of Gypsum, Colorado. In 2025, we wen’t beyond our successful gravel race with a new offering: Bighorn Road.

“The best and gnarliest gravel I’ve ever ridden.”

Our three gravel courses show off the world-famous Vail Valley backcountry: 85 miles + 10k vert, 50 miles + 5k vert, and our Gravel Curious 20-miler (e-bike friendly) for those just dipping their toes into the off-road scene. Amongst the increasing offerings in the gravel space, we offer a truly unique experience: a combination of a world class course with a community-first approach. We have big cash prizes for the top racers, prizes and swag to all, and a one-of-a-kind cash prize to the last riders to complete the course, our infamous Ibex Award. When we say Bighorn is for everybody, we mean it!

“More wildlife than cars.”

Bighorn Road captures all of the best elements of classic fondo events, with our usual adventurous twists: our 80-mile “Stone Sheep” course features 5,000 feet of climbing along the Colorado and Eagle Rivers, including sections of remote wilderness with the security of well stocked aid stations, plus a 20-mile section of hardpacked dirt to keep things ‘western’. It’s the perfect long ride for a modern road bike. The shorter “Dall Sheep” course is an out and back of 31 miles, with a few punchy climbs and 100% tarmac goodness. While short on distance, this course is still huge on views and excellent, twisting, roads.

BIG IMPACT - COLORADO COMMUNITY

Race registrations:

  • 2023 gravel registrations: 503 (sold out!)

  • 2024 gravel registrations: 523 (sold out!)

  • 2025 combined Gravel and Road registrations: 575 (sold out!)

Website traffic:

  • 2024 Visits: 40,000 (+74% YOY)

  • 2024 Unique Visitors: 26,000 (+41% YOY)

  • 2024 Newsletter subscribers: 1,171 (+56% YOY)

Instagram engagement:

  • 2024 Followers: 2,316 (+42% YOY)

  • 2024 Impressions: 129,165 (+306% YOY)

YouTube engagement:

  • The Vegan Cyclist: 👀 204K 👍 5.9K 💬 343

  • Dylan Johnson: 👀 105K 👍 5K 💬 254

  • Ben Delaney: 👀27K 👍 854 💬 84

Presenting Sponsor

Two events - Bighorn Gravel and Bighorn Road - $18,000

(up to $4,000 in-kind in Year One)

VBC is the official brewery partner of all Bighorn events.

Bighorn Gravel presented by Vail Brewing Company

Premium placement, advertisement, and positioning from lead-up to race day.

Specific social posts and newsletter announcements crafted with your brand front and center

Event shirt logo placement

Newsletter logo placement

Social tags and partnerships

4 Free race entries for each event for raffle or internal use

Display VBC provided expo tents/banners

2 Unique experiential activations (see list below)

We are asking for a 2 year commitment - the overall price will remain the same for two years while the value for VBC goes up in year two.


Premier Partner

Two events - Bighorn Gravel and Bighorn Road

VBC is the official brewery partner of all Bighorn Events - $6,000

(up to $3,000 in-kind in Year One)

4 Comp entries for Bighorn Gravel 

4 Comp entries for Bighorn Road 

Newsletter - logo placement

Event shirt - logo placement

Social tags and partnerships

Display VBC provided expo tents/banners

1 unique experiential on course activation

Supporting Partner

Two events - Bighorn Gravel and Bighorn Road

VBC is the official brewery partner of all Bighorn Events - $4,000

(up to $2,000 in-kind in Year One)

1 Comp entry for Bighorn Gravel 

1 Comp entry for Bighorn Road 

Newsletter - logo placement

Event shirt - logo placement

Display VBC provided expo tents/banners

We are asking for a 2 year commitment - the overall price will remain the same for 2 years while the value for VBC goes up in year two.

Activation Opportunities

  • Start/Finish Line

    Be featured where it counts. Especially cool if you’ve got an athlete competing for the podium! Your brand will be featured prominently in rider photos and race recaps.

  • Shakeout Rides

    Community counts. Be the meet up location for rides led by brand athletes and ambassadors. These are great opportunities to connect with Bighorn riders and the local cycling community.

  • Aid Stations

    Sponsor the thing that keeps the people happy – FOOD! Whether you’re an industry leader or a new snack on the block, aid stations are a prime outlet for proving your product in the field.

  • Pre-Race Meeting/Packet Pickup Host

    Show off your unique vibe and fuel the hungry, thirsty Bighorn riders as they begin their journey.

  • Secret Activations/Photo Ops

    Bighorn Sheep “Hunting” somewhere on the course? Prize activations and engaging, viral content? Let’s get creative to craft a niche that’s right for your brand.

  • Expo Booths

    Included in all sponsor tiers, our event expo is a perfect opportunity for community engagement, product showcases, and swag giveaways. Open all weekend long!

Don’t just listen to us, take it from our riders!

  • “World class course, and world class community. Add Bighorn to your 2024 calendar!”

    Tyler Pearce – The Vegan Cyclist

  • “Way harder than the Leadville 100, and the most money I've ever won at a race!”

    Dylan Johnson – Third Place Finisher

  • "Winning the Ibex Award was a total surprise, and I am so grateful for the army of support."

    Heather Rubi – Last Place Finisher